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Monday, February 23, 2015

Newspapers Bet Streaming Radio Will Lead to Growth


Nieman Labs reports on how some newspapers are hedging their bets that on-line radio will give them a bigger competitive edge. The New Canaan Advertiser is part of the focus of the article, a community paper in Connecticut that broke the Brian Williams helicopter story.

The Advertiser is using SoundCloud to, as Advertiser Editor Joshua Fisher puts it, "We're ripping and reading our own stories on air." The Advertiser airs the "Behind the News" show, one of four hourlong shows they are webcasting. But it's not just small print publications, metro dailies like The Boston Herald, have launched online radio stations.

It's a smart move, especially for smaller publisher. According to an Edison Research study, it's estimated 94 million Americans over the age of 12 listen to online radio every week. Integrating platforms for print is timely and cost effective move. Read more Here.

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