Edison: Newspapers "Most Least Essential"

3-12-2015
Comparing data from 2002 to 2015, Edison Research tracked the question to media users: "Among the Internet, newspapers, radio and television, which one is the least essential to your life?" Newspapers took it on the nose. The legacy media was down, or should we say up, with nearly 50 percent saying it was "Most Least Essential," compared to 31 percent in 2002. Radio ticked up, but only from 14 percent to 19 percent.

The Internet is a big gainer more than doubling its essential quotient. TV, surprisingly to some, gained some essential cred, gaining 4 percentage points. If you look at everything but the newspapers, it almost seems like a three-way-tie for "least-least." The bottom line from Edison is that while the Internet may have "changed everything," Newspapers are the hardest hit.

The chart below tells the tale:

(3/13/2015 5:48:10 PM)
Oh Bob,

You must be a radio dj or salesperson.
The numbers for radio, TV and internet today are all similar, within the margin of error. You must not remember not many years ago that MOST people subscribed to a daily newspaper..while today only a minority does. Even newspaper people agree with these figures. Radio has "made room for" the internet while the paper has been destroyed by it. (Classified advertising). Network TV has been hit, too, but, like radio, is fighting back nicely.

(3/13/2015 1:57:03 PM)
Wrong Bob----

What the chart says is the 80% of people think RADIO IS ESSENTIAL.

(3/13/2015 11:52:20 AM)
Almost 20% of people now say that radio is "most least essential"? That is terrifying. And looking at newspaper being much higher is irrelevant to radio's situation...that is like looking at someone else's boat sinking, while yours is too.

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Newspapers Bet Streaming Radio Will Lead to Growth

2-20-2015

Nieman Labs reports on how some newspapers are hedging their bets that on-line radio will give them a bigger competitive edge. The New Canaan Advertiser is part of the focus of the article, a community paper in Connecticut that broke the Brian Williams helicopter story.

The Advertiser is using SoundCloud to, as Advertiser Editor Joshua Fisher puts it, "We're ripping and reading our own stories on air." The Advertiser airs the "Behind the News" show, one of four hourlong shows they are webcasting. But it's not just small print publications, metro dailies like The Boston Herald, have launched online radio stations.

It's a smart move, especially for smaller publisher. According to an Edison Research study, it's estimated 94 million Americans over the age of 12 listen to online radio every week. Integrating platforms for print is timely and cost effective move. Read more Here.

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Newspapers Aren't Dying and Jeff Bezos Isn't Crazy

8-23-13

That's according to a piece in Forbes Magazine. The article says Newspaper was a $38.6 billion industry in 2012 and there are promising shifts in the newspaper business model. This past year circulation revenue rose by 5% -- from $10 billion to $10.5 billion -- as digital subscriptions grew dramatically, marking the first gain in this category for the newspaper industry since 2003. Forbes says its research has found that what's driving circulation growth is increasing digital and print-digital bundled subscription rates. Read the Full Article HERE

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