Comparing data from 2002 to 2015, Edison Research tracked the question to media users: "Among the Internet, newspapers, radio and television, which one is the least essential to your life?" Newspapers took it on the nose. The legacy media was down, or should we say up, with nearly 50 percent saying it was "Most Least Essential," compared to 31 percent in 2002. Radio ticked up, but only from 14 percent to 19 percent.
The Internet is a big gainer more than doubling its essential quotient. TV, surprisingly to some, gained some essential cred, gaining 4 percentage points. If you look at everything but the newspapers, it almost seems like a three-way-tie for "least-least." The bottom line from Edison is that while the Internet may have "changed everything," Newspapers are the hardest hit.
The chart below tells the tale:
(3/13/2015 5:48:10 PM)
You must be a radio dj or salesperson.
The numbers for radio, TV and internet today are all similar, within the margin of error. You must not remember not many years ago that MOST people subscribed to a daily newspaper..while today only a minority does. Even newspaper people agree with these figures. Radio has "made room for" the internet while the paper has been destroyed by it. (Classified advertising). Network TV has been hit, too, but, like radio, is fighting back nicely.
What the chart says is the 80% of people think RADIO IS ESSENTIAL.
Almost 20% of people now say that radio is "most least essential"? That is terrifying. And looking at newspaper being much higher is irrelevant to radio's situation...that is like looking at someone else's boat sinking, while yours is too.
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