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Friday, March 20, 2015

Apple Resurrecting iAd As Programmatic


Apple's iAd platform has been around for about five years, and has barely registered as a blip on the ad radar. Ad Age is reporting that iAd is being reborn as a programmatic ad-buying platform for iTunes Radio. The new programmatic features include targeting capabilities, customer phone numbers, and the ability to cross-reference email addresses anonymously against marketers' data. Although only now available for iTunes Radio, Apple TV and possibly Apple Watch integration could easily be next.

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