Ad budgets are being pruned and the remaining dollars are moving to digital, according to a research from Kantar Media, reports the New York Times. The report notes that the 10 biggest advertisers cut their spending by over 4 percent last year. A large part of the revenue that is being spent on ad buys, is being routed towards mobile and video. The report notes that radio ad spending declined 3.9 percent.
(3/19/2015 1:52:23 PM)
Although local retailers who are shifting dollars to digital are going to be sorely disappointed, one can understand why they are pulling out of radio.
Ever listened to the spots they are getting....? It's still about The Messaging.
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