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Saturday, March 28, 2015

Rosin: Podcasting Maturity & Growth


The most high profile of podcasts is undoubtedly the Serial podcast, and data posted to Edison Research President Larry Rosin's blog shows  the podcasting arena is maturing, but still has a lot of room for growth. The Infinite Dial notes that only 10 percent of the population has heard of Serial, and just under 30 percent of those who were aware of Serial, have listened to a podcast in the last week. It's a good news/bad news story. Only 10 percent of the population has heard of the most successful podcast, on the other hand, 10 percent of the population is aware of just one podcast.

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