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Friday, March 27, 2015

Apple's Plan To Dominate Streaming


The New York Times has released an expanded expose of the plans Apple has for its much-talked-about upcoming streaming venture. The Times repots that Apple is not only working on the Beats streaming service with engineers from Cupertino and Beats, but plans to introduce iTunes Radio, tailored to listeners in regional markets. Nine Inch Nails' Trent Reznor has been tapped to redesign the music app and the rumored $8 price point has hit a roadblock with labels.

While Apple is still the biggest player in the music business, the fact that they were "late to the party" with streaming was used as leverage by labels to keep Apple from offering the service at $2 under what Spotify, Rhapsody, and Rdio price their streaming products. The Times does report that there will be no free-tier for Apple and speculates that the hiring of former BBC talent Zane Lowe, reinforces the regional aspect of iTunes streaming. The full article is available here.

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