The bottom line is, will application developers be able to stockpile a large enough audience to justify new ad formats? VentureBeat reports that the smart money thinks not. Before the release, marketers were touting the watch as an advertising darling, but some proposals, such as coupons appearing when a customer walks down an aisle or past a store, seem clever in theory but will be complicated to scale. To brand advertisers, scale is everything.
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