"More 4 Moore"

5-28-13

This creative idea was sent to us by Premier Broadcasting's Wayne Moran in Effengham, IL, who says the station was approached by advertisers in their community who wanted to help. Moran tells Radio Ink that after a few meetings with the advertisers, "More 4 Moore," was born. Here are all the details that got the community jazzed up about helping load and a 53-foot truck filled with donations.

"We created a Web page on our websites  and Facebook page, as well as custom More 4 Moore Facebook and Twitter profile badges. We shot video from the first day of the effort (located inside the link on our website). Utilizing the all-important radio-to-social media tie-in, we were able to mobilize a literal army of volunteers and donations, and were blown away by the incredibly fast response by our listeners."

"One of our local advertisers contacted us with the idea of them collecting supplies and items needed, inside their small business called Discount Eyewear. They wanted our help to promote the idea. Through Facebook, the owner of Discount Eyewear was able to make contact with local trucking company Broadway Express to secure a 53-foot semi-trailer for donations. We met with the two businesses at our station, and in collaborating with them and our on-air staff, created More 4 Moore. We worked as well with another one of our local advertisers, Martin's IGA Plus, and made plans to place the trailer on the parking lot of their grocery store."

"One of our local advertisers, a local shoe and sporting goods apparel company, Prime Sole, donated nearly $19,000 worth of shoes and apparel. Many of our local businesses and organizations also made large contributions. But we focused on donations from local residents too, like that of Amber Putnam and her children, (pictured here) who gave nursery water and boxes of pasta."

"We took the local approach a step further as well, securing a location in Oklahoma, just outside of Moore, at the Mid-American Christian University. One of our sales representatives, Doc Kralman, contacted officials with the Mid-American Christian University, as John Fozard, a former Effingham resident and pastor of the First Church of God in Effingham, is now president at the university. They have stepped up and offered to house and distribute our collected items to people directly affected by the tornadoes in Moore, Oklahoma, and the surrounding areas. They're even going to provide the driver from Broadway Express Trucking with a meal and an overnight stay before he heads home."

Moran said, "Truly, this has been a local effort that has far surpassed our expectations, and it's one of our proudest moments in radio." Reach out to Wayne to congratulate him on such a fantastic idea wayne@thexradio.com

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Mid-West Family Sends Moore Some Hope

5-23-13

Here's another example of radio leaning on its listeners to help Americans located in another state. Mid-West Family Radio in Springfield, MO, stuffed a 53-foot trailer, with the assistance of Convoy of Hope, with flashlights, batteries, work gloves, water, diapers, baby wipes, and ready-to-eat food, collected for disaster relief and distribution in Moore, Oklahoma. For 12 hours, listeners to four Midwest Family radio stations helped donate, collect, and prepare to ship the items to Moore, OK. 

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Oregon Host Helps Moore Victims

5-23-13

KYKN (12 p.m.-3 p.m.) host Bill Post held a fundraiser on his show in Salem, Oregon, Wednesday for the victims of the tornado victims in Oklahoma. In three hours, Post raised $8,500 from his listeners. The money was sent directly to Oklahoma through Glenn Beck's Mercury One non-profit. Post said, "It was amazing how the people of the mid-valley pitched in to help our American friends in Oklahoma."

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Moore Reunites With Pattiz

1-12-2012

Forty year broadcast industry veteran Bob Moore rejoins Westwood One founder Norm Pattiz in his latest venture, Courtside Entertainment Group. Moore, who in the recent past ran CBS?s Los Angeles cluster and up until last October, ran the Citadel radio stations in Los Angeles, will be joining Courtside as its President. Courtside Entertainment produces and finances multi-platform, quality programming to media outlets worldwide.

Pattiz said ?Bob Moore is a one of a kind guy. I?ve known him since the 70?s when he followed me as the sales manager of KCOP TV in Los Angeles. I hired him at Westwood One because I thought anybody who could sell KCOP in the 70s could sell anything.  He ran my station group in the 90?s when we launched Pirate Radio in Los Angeles and bought WNEW and WYNY-FM in New York. I have no doubt that Bob will make a huge contribution to Courtside, the radio business and platforms yet to be discovered. They are all going to need programming.  Bob will be joining Katie Walsh and myself as our executive team.? 

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Charlsie Moore New GSM For Cox Atlanta

9/12/11

A 22-year veteran of the media industry, Moore joined Cox Radio in 2007 as Local Sales Manager for WALR-FM, and her responsibilities were expanded to include all three Atlanta FM stations in 2010. Before joining Cox, Charlsie was GSM for WQMG and WJMH, Greensboro, N.C. She says ?I am very excited about this tremendous opportunity. It has been my goal to grow within Cox Media Group, and I?m honored to be a part of this great company and industry leader.

?Charlsie is a proven sales coach and has done an incredible job of developing sales talent,? said Rob Babin, VP of Sales for CMG Atlanta?s radio operations. ?I?m confident that she will continue to lead our sales team to higher levels and ensure that our stations are among the top billing stations in the country.?

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