NextRadio Advertising Campaign Launches

2-19-2015

NAB President and CEO Gordon Smith announced NextRadio is launching a national marketing campaign promoting FM radio on mobile devices. Smith stated the benefits to the future of radio from NextRadio and put his weight behind supporting the new ad campaign. The spots, produced to align with various formats and available in both English and Spanish, are available for download Here.

Traffic and sales managers can go to the website FreeRadioOnMyPhone.org. Spots and traffic instructions are available here: www.NextRadioApp.com/campaign. 

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NextRadio Should Be Called FM Radio

9-9-2014

Hanson also offered up his opinion on Emmis? NextRadio app -- the one the company is hoping the radio industry will adopt to ?make radio cool again.? The RAIN publisher and AccuRadio CEO said he loves the product and the energy the radio industry has started to put behind it. He also said,  however, that after crunching the numbers provided bi-weekly by NextRadio, there have been only 725,000 downloads of the NextRadio app and 870,000 cumulative listening hours -- and that, Hanson believes, warrants a re-evaluation of the product.

Hanson said NextRadio really should be called simply "FM Radio" because it?s an easy way to attract the previous generation of radio listeners. He also said the company is addressing two non-existent problems when pushing the product: battery power and data usage. ?Data is getting cheaper and cheaper, and T-Mobile offers music streaming for free," Hanson pointed out. "People do not want to use their $600 device [a smartphone] to do something a $20 device [a radio] can do." So Hanson offered up a few suggestions for the NextRadio team who will be pushing the product all over the Indianapolis Convention Center the rest of the week?

1. Call it FM Radio, not NextRadio
2. Play the emergency/public safety card
3. Switch focus from smartphones to car dashboards
4. Find a new meaningful benefit

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Emmis To Reveal Major NextRadio Update

9-3-14

The company will show off the app update at the Radio Show in Indianapolis next week during a Wednesday 2 p.m. press conference. TagStation Senior VP Paul Brenner said, ?Since launching a year ago, we learned a lot about what consumers, handset-makers, wireless carriers, and radio people would do to improve the experience. The NextRadio update we?re revealing at the Radio Show will exceed expectations.  It will deliver to radio listeners, advertisers, and content owners something they could not have imagined: a unique, compelling way to interact with broadcast radio that has never before existed."

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EMF To Enhance Data With NextRadio App

7-2-14 

Educational Media Foundation, which owns contemporary Christian brands K-LOVE and Air1, will begin using TagStation data services to deliver interactive content to NextRadio-enabled FM smartphones. The EMF brands have over 21 million weekly listeners. CEO Mike Novak said, ?All of us at K-LOVE are excited about being on the NextRadio app. Our listeners will now be able to listen to K-LOVE using a 10th of their data and get up to three-times better battery life. Special thanks to our friends at Sprint, Boost Mobile, and Virgin Mobile smartphones, as well as HTC One M8 for stepping up and partnering with K-LOVE. Look for us on your smartphone... on the NextRadio app."

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The Real Numbers Behind The NextRadio App

3-20-14

If you live in the Internet World you may be fogged by the false belief that every company that launches is an instant success, goes public, and everyone involved becomes filthy rich overnight. In the real world, new businesses need time. They need time to grow. They need time to market. They need time to be agile and adjust to the fast-moving consumer who wants this thing today and that gadget tomorrow. Pandora, while wildly successful today, launched back in 1999. It would be many years - and a name change - before Pandora would become the audio juggernaut it is today. Will NextRadio be the app that puts Radio on every smartphone in America? Time will tell. For now, the service has the backing of Sprint, and most of radio's biggest broadcast companies. Consumers appear to like the app once they know its available. Will saving data become the driving factor that helps catapult the app to the masses? Hard to know. For sure, if radio stations do what they do best - offer great content - the app will continue to grow. To get you up to speed heading into the NAB show in Las Vegas, here's an interview with Emmis' Chief Technology Officer Paul Brenner.

(3/22/2014 1:35:30 AM)
The problem here is that the radio industry focuses on new technology over spending money on promotion and content. It is all about content. If you have superior content and the ability to promote it the audience will consume it wherever it is.

The radio industry with its lack of superior content and 10 minute long stop sets has the fate of the Titanic. Everyone continues to rearange the deck chairs while no one wants to change course so the ship doesn't hit the iceburg. It will hit the iceburg

(3/22/2014 1:31:44 AM)
Sorry, but you're wrong. Yes, Pandora started in 1999- but there were no smart phones then. Now smart phones have penetrated 65% of the market and this app is nowhere. That's not my opinion, it's reality.

Maybe it will get traction and I hope it does, but broadcasters need to know that this will just be one slice of the pie, not the whole pie.

(3/22/2014 1:24:11 AM)
The problem with this app growing is that most of the programming on radio is crap. Nobody wants to hear it unless they have no other alternative. Nobody wants the 10 minute long stop sets and 1970s Star Wars Imaging.
I am currently on a trip to Vail in Colorado.
On the bus trip from Denver the driver is playing Pandora
At the ski lifts they are blasting Serious XM or Pandora.
Took a ride on a snow cat and the driver was listening to something called InetRadio on his smart phone. No radio
(3/21/2014 4:33:55 PM)
Here are some actual numbers for you: http://www.markramseymedia.com/2014/03/is-nextradio-growing-or-sinking/
(3/21/2014 1:20:40 PM)
Sorry, just saw the link to the interview. :)

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Boost Mobile Phone To Include NextRadio

1-3-14

The Moto G phone by Boost Mobile will be available Tuesday, Jan. 14, at http://www.boostmobile.com/ and select Boost Mobile retail stores nationwide. The Moto G will come preloaded with the free FM radio app NextRadio. A Boost press release says, "With NextRadio, listening to FM radio on smartphones is a new type of interactive radio listening experience. When compared with streaming, NextRadio consumes about three times less battery life than other music apps. That's because the audio is coming through a built-in FM tuner instead of over the Internet."

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Emmis Gives NextRadio Update

11-12-13

With a goal of keeping NextRadio and TagStation on the radar of every radio station in America, Emmis has provided an update on how things are progressing with its industry-wide FM Chip project. To date, there are 61,000 downloads and an 83% retention rate. Over 4,700 FM stations have been tuned into by consumers and over 24,000 hours of FM radio listening has been done through NextRadio. You can check out the full TagStation update blog posted yesterday HERE

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Emmis Updates NextRadio Numbers

10-15-13

A new blog posting from the Emmis Tagstation team states that the NextRadio app has now been downloaded 40,000 times, is up to 12,000 hours of radio listening, and has an 84 percent retention rate. Last Friday, Samsung Galaxy Note launched with the app and "caused a marked jump in downloads, getting thousands of new activations in the first weekend of launch," according to Emmis. Over the next month, a handful of additional phones will be released with the app.

(10/16/2013 6:39:28 AM)
Radio reaches 93% of the population.
The population is 314 million people.
292 million people reached by radio.

1 month into this new consumer feature there are 40,000 downloads and 12,000 hours of listening.

Are these stats then reason for optimism?

(10/16/2013 6:07:33 AM)
Yea, we believe whatever Jeff and Sprint say!

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NextRadio Could Bring in Hundreds Of Millions Of Dollars

10-10-13

That's the prediction from the Emmis CEO regarding NextRadio. However, that's unlikely to happen unless radio stations across the country upgrade the app and provide the kind of interactivity consumers now get with Internet pure plays like Pandora. And with yesterday's news about mobile revenue growth from the IAB, why wouldn't stations want a piece of that growing pie?

Smulyan says, "This has a chance to be a major new revenue component for the radio industry. By having the interactivity, by having location-based coupons and other services, we could be talking about hundreds of millions of dollars of brand new revenue coming into the American radio industry."

Smulyan says Sprint has called this a "rolling thunder launch." They love the product. The launch is still early. And, to get those advertising dollars, in addition to stations getting interactive, more phones need to be in the hands of the consumer. Smulyan says when they see it, they love it, adding that one year after launch, 10 million phones will be in circulation. The goal is 300 million. "This is a daunting task. We start at zero and we want to march toward 300 million phones. The advertising componenet won't start for a while. We need to get enough phones in circulation."

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The NextRadio App is Good For the Consumer

9-26-13

Sprint Vice President for Products David Owens, also on the NextRadio panel last night, said the reason Sprint signed a multi-year deal with the radio industry for the NextRadio app was because it's good for the consumer. Despite being peppered with questions from New York Times Technology columnist David Pogue about why Sprint was giving up revenue generated by consumer data usage, Owens insisted this was a positive for Sprint. "This is a multi-year agreement with tens of millions of Sprint phones. It's a really big deal." Owens went on to give some mind-boggling stats about mobile.

Owens said the stats on mobile phone usage is staggering and that's a good thing for the company's new relationship with radio. "People look at their phone 150 times per day. That's every six minutes. Mobile advertising is still very young. So we think about those stats and we think about what radio's trying to do and it's a great partnership. Every Android or Windows device we launch going forward will have it. We have 53 million customers upgrading every 16 months."

When radio stations decide to offer more than just a logo and jump onboard with Tagstation, they will be able to offer consumers enhanced ads and coupons. Emmis' Paul Brenner, also on the panel said, "We're radio people. The enhanced ads are what we do every day in radio."

(9/28/2013 10:15:10 PM)
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(9/28/2013 2:05:33 AM)
This is a complete joke. Consumers want to listen to Pandots, not "advsnced ads with coupons!
(9/27/2013 4:52:18 PM)
As a consumer I am so excited about this! I've been waiting for enhanced ads! Not only that but with Pandora I've only been getting 4 minutes of ads per hour and I feel cheated. Now, finally, I'll be able to get my full 18-20 spots per hour! What an experience.
(9/27/2013 4:49:22 PM)
I think it is painfully obvious why Sprint signed up for Next Radio for all of two phones, btw., the HUGE check that radio is writing to the #3 carrier, that's why!!

Carriers, despite Jeff's best efforts, weren't exactly falling all over themselves to sign up, you'll will recall. It was only after a giant check and tons of inventory was offered up that this became a reality.

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NYMRAD to Host NextRadio Panel

9-24-13
New York Market Radio will present a special event to unveil Emmis' NextRadio Thursday Night at the Times Center, 242 West 41 Street, New York City, from 5:00 PM to 7:30 PM. The event begins with a one-hour panel exploring the agreement between Sprint and broadcasters to make local radio available on mobile phones.

Moderated by David Pogue, Technology Columnist at the New York Times, panelists includes: Jeff Smulyan, Founder and CEO of Emmis Communications, Sprint Product VP David Owens, Joel Klaiman, Executive Vice President & General Manager, Columbia Records and Joe Riccitelli, Executive Vice President & General Manager, RCA Records.

This is NYMRAD?s fourth year presenting radio-centric events at Advertising Week.  Previous speakers at NYMRAD?s events have included Richard Branson, Chris Hughes, Donnie Deutsch, Mary J Blige and more. 

Following the panel discussion, NYMRAD will host a special ?meet and greet? reception with New York Market?s biggest radio stars.  The reception includes cocktails and appetizers.   Attending will be Danielle Monaro from ?The Elvis Duran Morning Show, Z-100; Paul ?Cubby? Bryant, WKTU; Peter Rosenberg, Cipha Sounds, Laura Stylze, Shani Kulture and Ebro from HOT 97 Morning Show, along with Flex Master Flex; Lulu and LaLa, 92.3 NOW Morning Show; Wayne Cabot, WCBS Newsradio 880; Bill Plaxx, FRESH; DJ Envy, Angela Yee, and Charlamagne tha God from ?The Breakfast Club Morning Show?, Power 105; Kelly Ford, Midday Personality on NASH; Race Taylor and John Fox, WPLJ; Madelyn Rodriguez, Speedy and Diane Sanchez, Univision. 

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