According to the research from Experian Simmons, 29 percent of cell phone owners today believe their phone will be the primary device for their entertainment needs in the future. Other findings from the report include: More than nine out of 10 adults, seven out of 10 teens and one out of five kids own a mobile phone, fifty-six percent of smartphone owners access the Internet from their phone; 27 percent watch video, thirty percent of iPhone owners want to make purchases in stores using their phone, twenty percent of social networkers access their account from their phone, sixteen percent of mobile owners downloaded a mobile app last month.