Although its not his top priority Radio One CEO Alfred Liggins has been thinking about, and discussing with his team, changing the name of his company. Radio makes up just north of 60% of Radio One's business and Liggins wants to get that down to 50% or below. He says that'll happen in the next few years by getting his TV and Internet divisions to grow a little faster. That's when Barry Mayo chimed in during yesterday's conference call and said "don't give up on radio."
Radio One's Internet division, called I-One hasn't been performing as well as other digital companies but Liggins says that division is doing a lot better after dispatching a sales manager that wasn't working out. "We're on a good track for the rest of the year." Liggins wants to call his company Media One but that name is already taken. "traditional media is challenged and we're lucky we diversified when we did."
