Exclusively at Radio Ink's Forecast 2012, set for December 6 at the Harvard Club in New York, RAB President/CEO Jeff Haley sits down with Clear Channel's Khartoon Ohan and Lou Paskalis of American Express to examine radio's role in creating the buzzworthy movement.
Haley says "This panel will be a live case study where we will look at a new marketing campaign from American Express that leverages one of radio's strongest assets -- its connection with the local retailer. We are extremely fortunate to have Lou Paskalis, VP/Global Media, Content Development & Mobile Marketing at American Express, and Clear Channel's VP of Integrated Media, Khartoon Ohan, on the panel. They will explain not only how the program worked, but the diversity of radio tools that American Express relied on to ensure its success."
Khartoon Ohan, VP/Integrated Media, Clear Channel Communications, has more than a decade of advertising experience. During her time at BBDO, she helped the agency gain over $3.5 billion in billing and was the winner of numerous advertising industry awards, including honors from The Gunn Report, The Won Report, Cannes Lion International Advertising Festival, and AD AGE, ADWEEK, Creativity, and Campaign magazines.
Lou Paskalis, VP/Global Media, Content Development & Mobile Marketing for American Express, drives the company's cross-channel communications innovation and engagement. He founded the award-winning "Small Business Saturday" and has an extensive track record as an innovator in media, consumer promotions, and sponsorship.
Visit the 2012 Forecast Site and purchase your tickets for the event HERE
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