8-16-13
Radio Advertising Bureau President and CEO Erica Farber says, ?First-half activity yielded a mixed-bag of results. While the second quarter was flat, activity was gaining as the months progressed, an encouraging sign for growth in the latter half of 2013.? The quarterly RAB report states radio?s second quarter 2013 revenue registered ?no change? from 2012, at $4.66 billion. First-half comps were similarly flat, at $8.44 billion. Digital provided a bright note, up 16 percent for the quarter and 13 percent for the half. Network was down 4 percent for both periods.
Farber added, ?When we analyze results for the year thus far, we see a clear commitment to advertising and radio on the part of the most successful companies within their respective categories. Not only does this affirm the impact of maintaining an advertising presence through all economic climates, it underscores the fact that these marketers know the intrinsic value that radio ? both on-air and digital ? brings to their brands.?
See the full RAB release HERE
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