8-19-13
According to the Radio Advertising Bureau, the cell-phone war has been very good for radio. The Communications/Cellular category increased Spot spending by over ? versus Q2 ?12. AT&T came in as radio's number one advertiser in Q2, increasing its spend over 2012 by 61%. T-Mobile was third up 67%, Verizon was fifth up 16% and Sprint was radio's 8th biggest spender in the quarter up 153%. Here is the list of radio's top ten advertisers in Q2, compared to what they spent in Q2 of 2012.
1) AT&T - up 61%
2) Comcast XFinity - up 8%
3) T-Mobile - up 67%
4) McDonald's - down 8%
5) Verizon Wireless - up 16%
6) PepsiCo - down 12%
7) Safeway - down 4%
8) Sprint - up 153%
9) Walmart - up 40%
10) GEICO - up 16%
