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Saturday, October 15, 2011

Target to Sell Pandora Gift Cards

Pandora says Pandora One gift cards are available for purchase at all 1,762 Target stores nationwide and Target.com, marking the first time the Pandora One subscription is available for purchase in a retail outlet. Each gift card retails for $36 and is redeemable for a one-year subscription to a Pandora One account from Pandora, Internet radio.

Pandora founder and chief strategy officer Tim Westergren says, "Target is an ideal partner for our first major retail launch because of their national reach. With the Pandora One gift card available exclusively at Target, this holiday season, gift-givers have yet another easy way to share the joy of personalized radio with friends and family."

Here's what consumers get with a Pandora One account:
No Advertising - Personalized radio completely free of any advertising.
High Quality Audio* - Better sounding music with 192K bits per second audio.
Easy Desktop Access - Pandora stations play right from the computer desktop, without opening a new browser window, through the Pandora One desktop application.
Enhanced Customization Options* - Subscribers have the option of surrounding the Pandora tuner with a customized theme that makes the look of Pandora as personalized as the music.

*Currently only available on the desktop version of Pandora.

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