PPM Analysis: Classic Hits-Oldies.RadioInfo managing editor Mike Kinosian presents the second of three reviews of the performances of gold-based radio stations based on April 2016 PPM data from Nielsen Audio. Yesterday, we published his report on adult hits. Today, Kinosian takes a look at classic hits-oldies. When it comes to market rank (based on 6+ numbers) there are six classic hits-oldies stations that ranked #1 in their respective markets in April. Amazingly, 16 other classic hits-oldies stations ranked either #2 or #3 in their respective markets. In this report, see graphics charting ratings fluctuations from last month to this, from April 2015 to April 2016, plus a chart comparing the performances of adult hits and classic hits-oldies outlets. Read Kinosian's entire report here.
Hubbard Radio's WTOP, Washington Partners with Creative Agency. In an effort to improve the effectiveness of its clients' marketing strategies, Hubbard Radio DC announces it is entering into a strategic partnership with Yamanair Creative for its WTOP-FM, WFED and WTOP.com. WTOP VP and general manager Joel Oxley says, "Investing in the creative of our clients is now more critical than ever. Yamanair Creative has a proven track record of results for local direct radio clients across the country for over a decade. Their team of experts will handle not only some of our key client projects but also assist us with on-air imaging for our own brands. We are stepping up our game which is exciting both for us and our clients." In a press release, Yamanair says its "creative sales tools have been used since 2008 by CBS RADIO, Saga Communications, Townsquare Media, Alpha Media, Cherry Creek Radio, Radio One, Connoisseur Media, and in select markets of Entercom Communications."