CBS Sacto Raises Rufer to VP/Programming. Hot AC
KZZO "Now 100.5," Sacramento program director
Chad Rufer is boosted to vice president programming of
CBS Radio's five-station cluster – which includes "Now 100.5" – in California's capitol city. CBS Radio Sacramento senior vice president and market manager
Steve Cottingim comments, "I am looking forward to working with Chad on cluster-wide programming initiatives. He
has consistently delivered outstanding results. I am confident that he will have a significant impact growing ratings for the cluster." Rufer remarks, "I am very humbled by the trust that Steve Cottingim and the executive team at CBS Radio has in me. Taking on this new role and being surrounded by such an all-star programming team is truly a dream come true." Prior to joining CBS Radio Sacramento six years ago, Rufer was director of programming for
Fort Myers Broadcasting Company; programmed KKMG, Colorado Springs; and operations manager of
Saga Communications Clarksville, Tennessee. With each station's July 2016 6+-share and 6+-rank in parentheses, the CBS Sacramento cluster consists of adult contemporary KYMX "Mix 96" (7.6, #2); hot AC KZZO "Now 100.5" (4.7, #5); country KNCI (4.4, #7); rhythmic CHR KSFM "KS-102.5" (3.5, #10); and KHTK "Sports 1140" (1.3, #20).
Max Media Norfolk Cuts Ties With Nielsen Audio. When
Norfolk
PPM ratings information was released last Thursday (8/4), five
Max Media outlets were noticeably absent and the reason was a financial decision. In a message to clients and agencies, Max Media Norfolk general manager
Dave Paulis explained why the cluster is no
longer a
Nielsen Audio subscriber. "This decision is one we have been discussing for many years," he writes, "and it comes down to one simple issue – return on investment. Since the advent of PPM in this marketplace in 2008, ratings have dwindled to the point where even the leading stations are not in the position to price [themselves] to match their market position. The elimination of this burdensome subscription will allow Max to diversify, make our products better, and free up dollars to market the radio stations." Noted with June 2016 6+-rank and 6+-share in parentheses, Max Media Norfolk includes classic hits-oldies WVBW "92.9 The Wave" (#3, 6.0); country WGH-FM "Eagle 97.3" (5.0, #7); CHR WVHT "Hot 100.5" (#9, 3.8); sports WVSP "
ESPN Radio 94.1″ (#12, 2.3); and gospel WGH-AM "Star 1310" (#15, 1.9).
Turnbeaugh Takes Over As iHM Nevada/Central 
California Programmer. Senior vice president of programming for
iHeartMedia Las Vegas
JoJo Turnbeaugh is elevated to senior vice president of programming for the company's stations in Nevada and central California. According to Nevada/central California region president
Glynn Alan, "JoJo's broad scope of both format and multi-market experience – combined with his winning attitude and track record – will bring extensive benefits to our region." The
region's executive vice president of programming
Steve Geofferies comments, "JoJo has a history in the central California region and he knows the brands in each of those markets. He added new duties earlier this year and created exceptional results in Las Vegas. We expect more of the same for our region." Turnbeaugh remarks, "I am honored by the faith and trust that Glynn Alan and Steve Geofferies are placing in me. I am also very excited to work with the great team of leaders already in the region." Turnbeaugh previously programmed KCCY, Colorado Springs; was assistant program director for KKFN "104.3 The Fan," Denver; and was an on-air talent at KYGO, Denver.
Zander to Program Rockford's WXRX. Currently a
weekend/fill-in host for
Hubbard Broadcasting Chicago classic rocker WDRV "The Drive" and president of
4cMedia,
Mark Zander (known professionally as "Zander") will assume programming duties of
Mid-West Family Broadcasting Rockford, Illinois rock outlet WXRX "104-9 The X," effective one week from Wednesday (8/17). He will succeed
Jim Stone, who continues
with the 5:00 am – 9:00 am "
Stone and Double T" wakeup program. General Manager
Mike Paterson states, "I am excited to announce that Zander is joining our team. For the past decade and a half, Jim Stone has not only done a morning show, he's done all the music, sales opportunities, promotions, imaging, and more. Over the past few years, we have been working to get people on our team into positions where we can make the most impact for listeners, advertisers, and other community partners. One of those moves is having Jim focus his talents on being the morning mayor for Rockford and not worry about everything else." Zander remarks, "I look forward to digging in and working with the stellar Mid-West Family team in Rockford to elevate 'The X' to new heights." Zander previously programmed Chicago area stations WRME-LP and WERV & WRXQ, as well as KLKX and KKZQ in Lancaster-Palmdale in northern Los Angeles County's Antelope Valley. He also created, produced, and hosted the syndicated "Rockin' 80s" and "Rockin' 70s."
Nielsen Audio's fall 2015 book for Rockford lists eight stations – four each owned by Mid-West Family Broadcasting and
Townsquare Media. WXRX is fifth with a 4.2 (12+); Townsquare Media CHR WZOK "97 ZOK Today's Best Music" is on top with a 10.6 (12+).
