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Tuesday, August 16, 2016

July 2016 PPM Analysis: Mainstream CHR

July 2016 PPM Analysis: Mainstream CHR
Aug 15th 2016, 13:01, by radioinfo
By Mike Kinosian
Managing Editor
kinosian (2)LOS ANGELES — Following last week's posting of separate analysis pieces for rhythmic hot AC (Thursday, 8/11) and rhythmic CHR (Friday, 8/12), we conclude our in-depth overviews of July 2016 PPM results with mainstream CHR/top 40.
Facilities that rank in the top 20 in a PPM market (6+, July 2016) comprise the following scoreboards
In addition to having a typical (6+) AQH share approximately one full-point greater than its rhythmic CHR counterpart (3.70) and nearly two points better than the representative rhythmic hot AC (3.05), mainstream CHR (4.80, #7.67) usually ranks considerably higher in July 2016 than rhythmic CHR (#10.97) and rhythmic hot AC (#12.70).
Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this exclusive RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.
With the exception of Denver and Riverside, each of the 48-PPM markets has at least one "qualifying" mainstream CHR.
Kinosian - Rhythmic CHR - 1Kinosian - Rhythmic CHR - 2 Kinosian - Rhythmic CHR  - 3Kinosian - Rhythmic CHR - 4
Kinosian - Rhythmic CHR - 5 Kinosian - Rhythmic CHR - 5B Kinosian - Rhythmic CHR - 6
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