SBS Los Angeles Boosts Carrillo to VP/GM. The promotion
of general sales manager
Chris Carrillo to vice president and general manager means the ten-year
Spanish Broadcasting System Los Angeles sales management executive will supervise all facets of the company's City of Angels cluster, which consists of regional Mexican KLAX "La Raza 97.9" and Spanish contemporary KXOL "Mega 96.3." According to SBS chief operating officer
Albert Rodriguez, "Chris' radio experience and
acumen are a matter of indisputable record. We are confident of his leadership abilities in taking our stations to the highest level of operational excellence. He knows radio; he knows the advertisers; he knows the company and its people; and he is intimately familiar with our
west coast stations. No one is more qualified to take over the reins of SBS Los Angeles." SBS radio revenue chief officer & general manager of SBS New York
Eric Garcia states, "Chris has consistently [been] a top performer in every role that he has served at SBS during his ten plus years and he has proven to be a tremendous leader. I am confident that Chris will take our Los Angeles operations to new heights." Carrillo comments, "I am honored to be named to this position, which is a clear endorsement of the soundness of our strategy, the value of our assets, and the depth of the incredible team we are building. I look forward to pursuing the vision we share as we continue to push the boundaries of the definition of entertainment, giving our audience what they want." Before becoming SBS Los Angeles' general sales manager, Carrillo was its local sales manager and senior account executive. He previously was senior account executive at cross-town
Clear Channel (now
iHeart Media). Among persons 6+ in Los Angeles' latest (August 2016)
Nielsen Audio PPM report, "La Raza" and "Mega" are tied at #20 – each with 2.2; it is the third successive increase for "Mega" (1.7 – 1.9 – 2.1 – 22. 6+).
Univision Radio Spanish contemporary KLVE "K-Love 107.5" is #6 (4.0, 6+) and its regional Mexican sibling KSCA "Zona MX 101.9" is #10 (3.3, 6+); iHeartMedia adult contemporary KOST "Coast 103.5" is #1 (5.8, 6+).
