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Wednesday, March 30, 2011

How WTOP Demolished The Competition



Radio Ink
Eric Rhoads Blog

Lessons From WTOP

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Eric Rhoads, Chairman/Publisher | Joe Howard, Editor-in-Chief | Brida Connolly, News Editor
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Today's Headlines March 30, 2011

CEO Bruce Reese on How To Own And Operate The World's Highest Billing Radio Station.

CEO Bruce Reese on How To Own And Operate The World's Highest Billing Radio Station.

WTOP is one of the properties that will move to Hubbard Broadcasting when that sale becomes complete, sometime in Q2 of this year. But for now, that station is still in the hands of Bonneville and the staff and the entire company are celebrating quite an accomplishment, outbilling, by far, every other radio station in the country. We caught up with Bonneville CEO Bruce Reese to get his take on how his company put together a team of managers, programmers and salespeople that generates $57 million with one great sounding signal.
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WTOP GM On How He Crushed The Competition?

WTOP GM On How He Crushed The Competition?

When you listen to WTOP, it's always moving. National and local news, traffic, sports, weather and commercials. Those commercials and other station revenue topped every radio station in America bringing in over $57 million. And, while there is no doubt all-news stations are more expensive to run, that is a huge revenue number. The next closest revenue generator was Clear Channel's KIIS- FM in L.A.

Breaking Down The Details of The Top 10 Billing Stations

Ten radio stations in four American cities accounted for nearly a half billion dollars in radio revenue according to BIA/Kelsey. The report detailed dollar amounts, formats and who owns those stations. No doubt about it, people love to listen to their news, talk and sports stations.

Despite 96% Saturation, TV Ad Spending Dwarfs Radio.

While Radio has been patting itself on the back for about a week now following the release of Arbitron numbers touting big listener numbers, those numbers do not really translate back to more advertising revenue in Radio's pocket. At the end of the day, advertisers go for the glitz and glamour of television over the theatre of the mind medium.
NAB Radio Board Elects Five New Members

NAB Radio Board Elects Five New Members

The 5 new members are: Heidi Raphael, Vice President, Corporate Communications for Greater Media, Bill Hendrich Vice President/Market Manager for Cox in Jacksonville, Michael Oppenheimer Market Manager for Clear Channel in Memphis, Bill Coleman the owner of Team Radio in Ponca City, OK, and Bob Proffitt, President and COO of Alpha Broadcasting in Portland, OR.
Dave Ramsey Speaks to 7,000 in Colorado.

Dave Ramsey Speaks to 7,000 in Colorado.

Syndicated talker Dave Ramsey, presented his common-sense debt reduction and wealth-building strategies to a Sold Out crowd of more than 7,000 people at a Total Money Makeover Live event in Colorado Springs. While Ramsey was in Colorado, he also presented a special event at Fort Carson for military personnel on the base. The event was hosted by affiliate KRDO.

Debut Broadcasting Announces 15% Jump in Q4 Revenue.

Debut Broadcasting says its Q4 revenue rose by 15% and a $400,000 rise in net profit over 2009. "In our fourth quarter alone, we produced a net profit of $65,240, an increase of over $300,000 compared to the fourth quarter of 2009" the company said in a statement.
Clear Channel Signs Kidd Kraddick for Four More Years

Clear Channel Signs Kraddick For 4 More Years

Kidd Kraddick renews his contract with KHKS/Dallas (106.1 KISS-FM). The company also announced that they would be carrying Kraddick's new pop culture countdown show, The Hollywood 5, widely throughout the company. The weekend show is heard on several stations across the country. The four-hour weekend show is hosted by Kraddick, celebrity gossip reporter Jonathon Hyla and Chelsea Lately. Each weekend the show discusses five big stories from Hollywood.
Alliance for Women in Media 2011 Board of Directors.

Alliance for Women in Media 2011 Board.

The Alliance for Women in Media has announced its 2011 National Board of Directors. Valerie K. Blackburn, Market Controller at CBS Radio in Los Angeles, CA, will serve as the National Chair. Blackburn says the Alliance for Women in Media has an ambitious agenda.

How To Turn A 0.9 Into A 5.0 ... In Just One Book!

ADVERTISEMENT -- Radio's newest music format is connecting with the money demo in a revolutionary way. Find out why this "Cool AC" format is breaking rules and ratings records! >>Read More
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Main Line Broadcasting Chooses Abacast For Online Platforms.

Main Line operates 19 stations in Louisville, KY; Richmond, VA; Dayton, OH; and Hagerstown, MD. Main Line will be using all components of the Abacast platform including ad insertion, ad campaign management, audience analytics, end-user media player, hosting and streaming, and SoundExchange-compliant royalty reporting.
FRESH CONTENT: The Value of Utilizing Social Media

FRESH: The Value of Utilizing Social Media

If you are not already embracing social media, it’s definitely time to take a hard look at the benefits of using it to promote your station or broadcast. Why? Because everyone else is doing it and it’s proven to increase listener loyalty and expand market reach. Social media sites like Facebook, Twitter and LinkedIn really lend themselves well to this end of the entertainment industry.

CBS To Integrate CityGrid Into Websites.

CBS says the partnership will result in local businesses gaining broad exposure to millions of online and mobile consumers across the country. CBS Local Pages will provide businesses of all sizes the opportunity to be featured on CBS’s two dozen co-branded television and radio websites in major markets across the country.

24-hour Radio Station For Women Launches Online.

Heartbeat Radio for Women, a 24-hour radio station for women founded in Trinidad and Tobago five years ago, is launching online at HeartbeatRadioUSA.com. The company is calling it an Internet-only music and news station.
Tech Summit Agenda Now Available

Tech Summit Agenda Now Available

Radio Ink's Tech Summit will be held this year on May 17-18 at the Microsoft Silicon Valley Campus in Mountain View, CA , immediately preceding Convergence 11, which will be on May 18-19. Tech Summit presents new media's best and brightest technologists sharing the latest and most innovative trends. This conference will cover both the technical and business aspects of new radio technology in a way that stimulates better understanding of each sector by engineers and managers alike. It's a unique opportunity for radio managers and their technical teams to convene in a single forum that charts a coherent course toward future growth. Click here for the complete Tech Summit agenda.
Radio Ink
FRESH CONTENT:Is Selling Internet Really Hard?

FRESH CONTENT: Is Selling The Internet Really Hard?

During one of my recent seminars for business owners, called "The Shift -- How Online Advertising Can Strengthen Your Media Mix," I pointed out that since 2007-2008, how ad dollars are allocated has been changing, with the Internet grabbing hold of money that had typically gone to radio, television, and, of course, newspapers. Add the "Great Recession" in the fall of 2008, and it was the perfect storm for reallocating media dollars.
Mighty Red II: New Features Never Before On ANY Radio

Mighty Red II: New Features Never Before On ANY Radio

Radio Ink debuts the Mighty Red II, bringing back the little HD radio with mighty HD sound. New features on the Mighty Red II include Artist Experience -- cover art, artist info, and more -- onscreen ads that can be synced with audio, Live Pause, and song and ad Bookmarking. It's a great gift for clients to show them what's really possible with HD Radio. Click the headline to order now.
Get The PastBlast iPad App

Get The PastBlast iPad App

PastBlast, the new iPad app from Radio Ink is available now in the Apple App Store. Historical audio, photos, and more from every era of radio's history, with navigation through a beautiful, fully equipped retro radio studio. Click the headline to see it, or get it here.

April 4 Cover interview: Cumulus Media Chairman/CEO Lew Dickey
Special Report: The Future of Radio
The Best New Studio Facilities
Special Expanded Tech Ink:
Studio Showcase: The Dave Ramsey Radio Show
NAB Show Preview

Coming up in Radio Ink:
April 18: The AC Issue
May 2: The Digital Radio Issue
May 16: Spring Talk Radio Focus

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