12-29-14
In what is typically known primarily as a retail month, radio's number-one category, automotive, had an outstanding showing. TrueCar is forecasting 1.5 million new vehicles will be sold in December, making it the 4th-biggest month of the year. What makes this good news even better is that December has only four weekends rather than five, so dealers stuffed more sales into a shorter selling cycle. May was the biggest month of 2014 with 1.6 million vehicles sold. That was followed by August's 1.59 million. In March, 1.54 million new vehicles were sold. Read more details about the December auto sales in Ad Age HERE
