According to Broadcast Engineering magazine Nielsen is starting to measure cable television subscriber viewing habits on the iPad for Time Warner Cable and Cablevision. In the last 6 months, Time Warner?s iPad app has been downloaded more than 600,000 times. The magazine says "Nielsen is using a small piece of code on the iPad in conjunction with server-side software to measure viewing. O?Grady said a second step is to launch a ?friends and family? measurement test of the iPad apps with Nielsen employees."
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