Eddie Combs, Vice President and Chief Marketing Officer for Sears Holdings Corporation's Home Appliances will keynote the Advertiser Luncheon at the upcoming RAB/NAB joint Radio show in Chicago. Combs will discuss the Sears strategy for radio and the importance of a 360-degree balanced marketing approach that requires complete collaboration between media and creative partners. The Combs keynote is Wednesday, September 14th at 1PM and will follow the presentation of the 2011 Radio Ink Radio Wayne awards.
