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Monday, February 27, 2012

Political Comps From 2010 A Challenge For Journal

2-23-2012

The 4th quarter of 2010 was a strong year for political advertising. The 4th quarter of 2011, not so much. That took its toll on Journal, however, the company was still able to show revenue growth from its 33 radio stations. In Q4 radio revenue at Journal increased 2.3% to $19.3 million from $18.9 million. Radio political and issue advertising revenue in Q4 of 2011 was $100,000 compared to $700,000 in 2010. Excluding political and issue advertising, radio revenue increased 5.5%.

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