(by Loyd Ford) When it comes right down to it, you want the fastest way to set your radio stations' Facebook page on fire and really create engagement and sharing, right? Here are five ways to boost your engagement and get your sharing mojo going in 2012:
1. Use the social media video and content about the stars in your format. You know what I'm talking about! TMZ, CMT, People, and a hundred more sites provide you with easy opportunities to boost engagement. Just don't forget to add your own content, in the form of a local spin or question.
Engage local causes important to the core audience you are trying to attract and engage. This is perhaps one of the biggest single gaps on radio station pages and with radio personalities on Facebook. Choose what you are passionate about and what your listeners are passionate about, and make it happen on Facebook. Engage listeners to help you help the cause. You might even start a "local cause page" and link it to your station Facebook page. Get active doing good, and people will become more passionate about you.
2. Use polling. Perhaps you already do this. Expand to make sure a percentage of your postings on Facebook involve polls related to something important to listeners. Seek their opinions, and keep it interesting to the core listeners you are most wanting to attract and engage.
3. Create a blog that matters to the listeners you want most to attract and engage, and post it on your station page. You can incorporate all of the above, along with pictures and stories that bring the point home. However, you must have a plan for your blog that includes why it exists and why it could and should grow audience. If you don't have a plan and a perspective for your blog, you shouldn't have a blog. If you do blog, pictures and video should be used. You can never have too many visuals.
4. Respond, respond, respond. Always respond when someone posts something on your Facebook page. Respond to them publicly and respond to them privately (at least by way of Facebook e-mail). If you want to go the additional mile, respond to them publicly on their own Facebook wall, too. Just have balance to what you are doing. Be seen, don't be a pest. Respond, don't just let it go. By hitting people back with thank yous, you show you care. That means a lot, and people remember.
5. The final moment on this subject goes the way all final moments about having a real strategy for your radio station in social media go: Have your content lead listeners back to the station website and on air, often. It doesn't help us to make Facebook bigger. We want to lead listeners back to the broadcast brand and the value they will find more of on your signal.
Loyd Ford programmed very successful radio brands including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd HERE:
Reach out to Loyd via e-mail HERE
Visit his Facebook radio social media page www.facebook.com/socialnetworking4radio
Read more articles from Loyd HERE
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