3-22-2012
He doesn't make many public appearances or give many interviews. One of the reasons may be because everyone wants to ask him questions about Arbitron and that's an especially touchy subject. Media Ratings Council CEO/Executive Director George Ivie appeared on a panel at the Radio Ink Hispanic Radio conference last week and we did ask him about Arbitron. We asked him why the MRC dropped Arbitron from five markets? Does take Arbitron take the MRC seriously? When might those five markets be added back, as well as any others? Is the Hispanic population being measured fairly? Here's our video interview with George Ivie.
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