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Saturday, July 21, 2012

Arbitron Quiet About Online Ratings

7-20-2012

It was a topic of discussion on the Arbitron earnings conference call yesterday but not much was revealed about any ratings service that accurately reflects online audio listening. Yes, they are working on it. Yes, customers want it. No, we do not have a date when such a service is going to be available. That pretty much sums up what Arbitron executives wanted to publicly reveal about an online ratings service.

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