7-15-2012
Saga recently incorporated a program called the "Saga Collecting Texting Contest" and the results were incredible according to Saga Executive Vice President Steve Goldstein. Over 178,000 new members were added to the Saga text club. The success of this program is just another indication that consumers are going mobile and they love interacting with their favorite radio station with their cell phone. We spoke with Saga's Goldstein and Marketron CEO Jeff Haley about how the two compnies are worked together on this texting campaign and how its changing the way Saga radio stations interact with listeners. Listen to our interview with Goldstein and Jeff Haley HERE
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