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Saturday, October 20, 2012

A First: The Cotton Bowl In Spanish

10-18-2012

ESPN Audio and the Cotton Bowl Athletic Association announced a new two-year agreement making ESPN Audio the official national radio home of the AT&T Cotton Bowl Classic. ESPN Audio will broadcast the 2013 AT&T Cotton Bowl Classic on Friday, Jan. 4. The agreement also provides ESPN rights for all forms of audio, as well as ESPN Deportes Radio which will present the first Spanish broadcast of the Classic.

ESPN Senior Vice President, Production, Business Divisions Traug Keller said, ?We?re proud to add the tradition-rich Cotton Bowl to ESPN Audio?s already comprehensive line-up of college football play-by-play events which includes 24 Bowls and 33 regular-season games this season. We envision ESPN Audio?s presentation of the event across our varied platforms adding to the game?s national prominence.?



View the original article here