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Wednesday, November 28, 2012

At Least You're Not in The Newspaper Business

11-27-2012

There's certainly a silver lining for a radio industry that experiences low single digit growth every year. It's not the newspaper industry. Over the Thanksgiving day holiday, the newspaper industry reported advertising revenue dropped 5.1% from $5.56 billion in the third quarter of 2011 to $5.27 billion in the third quarter of 2012. National was down 10.4%, retail was down 6% and classifieds slipped 4.8%. Online ad revenues increased 3.6% from $733 million to $759 million.This is the 25th consecutive quarter revenue has declined for the newspaper business.

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