3-19-2013
Arbitron released its March RADAR Network Ratings and says nearly 180 million people 12 and over heard at least one network commercial per week during the survey period. That's 68 percent of the 12 plus population. Arbitron says in the 25-54 demo, 71.7 percent were reached and in the 18-49 demo 70.9 percent of the population heard at least one commercial. 46 networks are part of Arbitron's RADAR survey and nearly 396,000 people were sampled from January to December in 2012.
(3/19/2013 11:47:39 AM)
Yawn.
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