1-27-14
Nielsen is trying to seel its LinkMeter product to comScore and the Federal Trade Commission is looking for public comment on the deal. LinkMeter is a cross-platform audience measuring service. The divesture is required under the proposed FTC order settling charges that Nielsen?s acquisition of Arbitron would lessen competition in cross-platform audience measurement services. Here's what Nielsen had to say about it.
The Nielsen statement: ?Nielsen and comScore have agreed to terms and other requirements in compliance with the terms set forth in the FTC Decision and Order dated September 20, 2013. Nielsen?s agreement with the FTC was intended to preserve the competitive landscape in place prior to the acquisition by effectively enabling the continuation of a cross-platform project measuring media consumption across TV, radio, PCs, mobile devices and tablets, which was announced in Fall 2012 by then Arbitron, in concert with ESPN and comScore.
