Bill Ludwig's career at advertising agency giant Campbell Ewald spans 30 years. Ludwig has done it all and been on the receiving end of just about every award in the industry. He?s worked in the trenches as a copywriter and in as the agency?s Chief Creative Officer. One of Campbell Ewald's most successful radio campaigns, that everyone will recognize, OnStar. Ludwig has some advice for radio; Teach people how effective radio can be.
"I think radio could do a better job of communicating the effectiveness of the medium. I think it's a great story. I get innundated with the social media reps. I get innundated with the NTR Reps. I get innundated with newspaper reps, various television networks. But I don't think people understand the efficacy of radio in the mobile space, the digital space, and the social space. The ability to be a part of websites, streaming audio, mobile apps. There is a strong digital story for radio and people need to understand that."
Ludwig says he is a big fan of radio and he's on the cover of the November 21st issue of Radio Ink magazine. In our wide-ranging interview Ludwig talks about crafting creative ads, what radio needs to do better, Pandora and much more. He also discusses how and why he uses radio as a primary or secondary media for his clients.
You will not want to miss his insight. It will help you address the needs of your clients better. You can only read Ludwig's interview by subscribing to Radio Ink magazine.
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