4-5-2012
Dial Global commissioned a study with Edison to measure the number of people that tuned in to hear the radio broadcast of the Final Four. The national survey was conducted via telephone interviews on Tuesday, April 3, 2012, following the University of Kentucky Wildcats? victory over the University of Kansas Jayhawks. From that survey, Dial Global estimates over 20 million people listened to the game which was heard on 512 radio stations across the U.S.
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