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8-2-2012
According to a new study released by AdMall the expectation that sales will grow in the back half of 2012 is starting to change. AdMall CEO Lee Smith says local sales managers and media reps (across all media) are still optimistic, but slightly less so than they were at the start of the year.
"Going into the year, 88.2% of sales managers and 90.3% of account executives expected revenue gains over 2011. Those projections have been downgraded to 82.6% of managers and 81.8% of sales reps." AdMall conducts the survey two times every year and has been doing so for three years. We asked Smith to give us more specifics about what sellers are hearing from advertisers, which categories are performing well and the impact digital and mobile are having out on the street.
Listen to our interview with Smith HERE
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