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Saturday, December 8, 2012

(UPDATE) Cumulus/Arbitron Ratings Deal

12-5-2012

When Cumulus Regional VP Dave Crowl told a Cincinnati newspaper the corporate office was negotiating a new deal with Arbitron, it was only for the Cincinnati market. So we want to correct any misunderstanding that a corporate deal between Arbitron and Cumulus is close. It may be, but we have no knowledge of that.

(12/5/2012 8:18:21 AM)
Lemme understand this:
An organization this large is willing or needs to reluctantly pay an exhorbitant amount of money for questionable, less-than-dependable data in order to take at least something to the street. Do I get that correctly?

If so, I have to wonder if that constitutes evidence that "The Story" is not all that compelling or convincing.


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