8-13-13
Radio One CEO Alfred Liggins laid some of the blame for flat revenue right at the feet of one of his Cincinnati stations. WCFN-FM, which is now R&B Oldies, carried sports for seven months before the company bailed on that experiment. Liggins said, "We ran the ratings down to zero." As a result, Cincinnati revenue was down 25 percent. Liggins said there was no appetite in that city for a sports station that did not carry play-by-play. "There may have been an appetite but we didn't stick around and wait. We abandoned that effort. We went to R&B oldies. We fixed it."
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