The report comes from Marketron and its the first time this, now annual report, will be conducted. When asked about their outlook for revenue growth over the next 12 months, 74% of "c-suite" radio executives said they expect revenue at their company to grow slightly to significantly in the next year. And 44% of the executives in the study said the outlook for revenue was "better," nearly 2 and 1/2 times the rate as those describing the next year as "worse" (18%). Marketron says the report shows optimism about the state of Radio amongst its leaders, some reporting minor shifts in listener and revenue streams over the past 12 months with a significant shift forecasted in the coming year.
