Magnum.Media has made another change with WMKQ/Racine, dropping its recent Country format known as Q92.1, and instead flipping to an Adult Hits format branded as 92.1 The Lake. The change came a matter of hours after Scripps Company's WLKW/Milwaukee flipped from an Adult Hits format known as The Lake 94.5 to Country WKTI (94.5 KTI Country). Magnum's radio station located south of Milwaukee essentially picked up the abandoned format and branding from Scripps to its north.
