Westwood One and SoundHound have announced SoundHound for Radio, a mobile ad platform designed to give radio stations the ability to interact with listeners, brands, and advertisers. This marks the first time that local stations can access this audio platform. Through SoundHound for Radio, stations can enable their broadcasts to work with the SoundHound app in a new way that gives not only the song information, but also attribution. This drives interaction with the station's own advertising or engagement objectives, such as showcasing their playlists.
