7-3-2012
In perhaps a test run of how Clear Channel plans to grow the iHeartRadio brand all across the country, a mini iHeartRadio music festival was held this weekend in Miami. iHeartRadio teamed up with the popular Fontainebleau hotel in Miami to host a two-day pool party/music weekend. The event featured performances by Maroon 5, Flo Rida and Gym Class Heroes and Enrique Iglesias.
Over 3,000 people attended. To promote the event, Clear Channel held a national on-air and online promotion across more than 90 stations. 300 packages, which included roundtrip airfare, two night hotel accommodations for two and access to all the weekend events, were given away.
The second annual Las Vegas event is coming up in September. Ryan Secrest will announce the lineup of performers at 9AM on Monday.
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