7/2/2012
Song becomes the Executive Vice President of Digital Sales. Song joins Clear Channel from Microsoft and will report to Tim Castelli, President of National Sales, Marketing and Partnerships. Song will oversee Clear Channel?s digital sales initiatives
Song said, ?Over the past year, I?ve watched Clear Channel undertake some really exciting initiatives and I?m impressed with how quickly they evolved into a fully realized media and entertainment company. This is a unique opportunity to leverage my experience in digital advertising with a company that has such an unprecedented reach, scale and promotional power. We have the ability to offer a platform to marketing and advertising partners like no other company.?
Song has spent the last 15 years focused on digital media sales and management. In 2006 he joined Microsoft where he led sales efforts for Microsoft Advertising, working with Fortune 500 marketers and leading advertising agencies to drive profitable engagement with audiences across Microsoft?s digital portfolio. Song also led sales initiatives with Microsoft?s network of partner sites including MSN, Xbox, Skype, FoxSports and MSNBC, as well as the company?s digital platforms including Display, Video, Branded Content, Gaming and Mobile. He founded Microsoft Digital Showcase, the company?s first video Upfront, and led Microsoft?s advancement in multi-screen marketing solutions, launching the first 3-screen advertising campaign for the Discovery Channel. Song previously held various sales leadership roles at Yahoo! and Forbes.com and began his media career in print at Ziff-Davis Publishing. Song is a graduate of Carnegie Mellon University.
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