6-18-14
Cox has launched a new Alternative format in Orlando on a translator using the FM dial position 107.3 FM (WCFB HD2). The new station, which launched Thursday at noon will feature 10,000 songs commercial-free. Cox is aiming directly at the 18-34 demo, featuring Alternative artists such as Imagine Dragons, Lorde, Bastille, Black Keys, and more. X107.3 will be the seventh station for the Cox Orlando cluster including WDBO-FM, WDBO-AM, WWKA, WMMO, WCFB, and WPYO.
