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Tuesday, February 2, 2016

“Holiday” 2015 PPM Analysis: Country

"Holiday" 2015 PPM Analysis: Country
Feb 1st 2016, 18:43, by radioinfo
By Mike Kinosian, Managing Editor
kinosian (2)LOS ANGELES — Our in-depth overview of "Holiday" 2015 PPM results concludes with a summary of country; previous spotlights focused on adult contemporary (Thursday, 1/28) and hot AC (Friday, 1/29).
Given that most AC outlets played all-Christmas music the majority of this sweep, it is hardly surprising that adult contemporary boasts the most prolific (6+) market rank (#3.12) among these three formats and strongest (6+) share (a whopping 10.89); hot AC (#8.83 and 4.28) edges out country (#9.93 and 3.84) for second-place in those two categories.
Even though it has the largest sample size, country is the only one of these three formats without a #1 representative in any of the 48-PPM markets ("Holiday" 2015, 6+); AC has a whopping 35.
Breakouts below consist of data from country outlets that rank in the top 20 in any PPM market (6+, "Holiday" 2015).
Over and above that particular ratings caveat is another parameter: Nielsen Audio only releases audience estimates for stations that subscribe to its services. For that reason, ratings stats in this RadioInfo analysis are limited to stations that pay Nielsen Audio for its data.
At least one qualifying country station is found in all 48-PPM markets except Los Angeles and San Francisco; KKGO, Los Angeles is #22 (1.7, "Holiday" 2015, 6+), while KSJO is #28 (.8) in the "Holiday" 2015 report for San Francisco.
Kinosian - Country Holiday - 1Kinosian - Country Holiday - 2Kinosian - Country Holiday - 3 Kinosian - Country Holiday - 4 Kinosian - Country Holiday - 5Kinosian - Country Holiday - 6Kinosian - Country Holiday - 7
The first installment of January 2016 numbers is scheduled to be released in approximately two weeks.
RadioInfo managing editor Mike Kinosian can be emailed at