PPM Analysis: Urban AC.RadioInfo managing editor Mike Kinosian presents the second of three analyses of the performances of stations based on the January 2016 PPM survey from Nielsen Audio. Yesterday, we published his report on the urban contemporary format. Today, Kinosian addresses the urban AC format. He notes, "Compared to its typical urban contemporary PPM-market counterpart, an urban AC's 6+ share is generally a full-share point stronger in January 2016 (5.52 versus 4.42, 6+) and an urban AC finishes three rankers higher (#5.90 versus #8.68, 6+)." In this report you will find charts comparing ratings fluctuations compared with the Holiday 2015 survey; comparisons of January 2015 to January 2016; market ranks for urban AC stations; plus a chart comparing the performances of urban contemporary and urban AC stations. See it all here.
WKLB, Boston Names Renee Castle Evening Host. The California native re-locates to Boston from her most recent position with Cumulus' WKDF, Nashville "NASH-FM 103.3" to take on the evening show at Greater Media's country WKLB. Renee Castle began her career as an actor before serving as a producer for such reality TV shows as "Hell's Kitchen," "World's Strictest Parents," "True Beauty," "The 5th Wheel," "Blind Date," and "Battle of the Bods." WKLB PD Mike Brophy comments, "Renee brings an enthusiasm and excitement for radio and Boston that is contagious. Her entertainment experience is awesome and we are elated to have her on our team. She'll feel right at home on the air at 'Country 102.5.'"
Radio One Q4 Report: TV Bails Out Radio. Although the company's 2015 Q4 net revenue was basically flat (down 0.3%) and revenue from the cable television helped offset a down quarter for radio, president and CEO Alfred Liggins believes the radio side of Radio One is well positioned for 2016. "Overall, our radio advertising revenue was down 5.2% for the final quarter of 2015. We underperformed our markets in Atlanta, Baltimore and Houston, but outperformed in Washington DC. Our audience ratings have generally shown strong growth year-over-year, and I anticipate that we will monetize these audience gains in 2016. While our gross cable television advertising revenues were up by 11% for the quarter, the liability incurred due to under delivery against rate card meant that overall TV advertising revenue was down by 3.5% for the quarter. This was more than offset by the 27.5% increase in cable television affiliate fees. Management remains focused on turning around underperforming radio markets and advancing our digital and cross platform sales strategies. We have had a number of significant client successes with our One Solution cross-platform sales and marketing effort, and I expect that momentum to continue into 2016." Other notable figures from the Q4 report include an operating loss of approximately $11.3 million for the three months ended December 31, 2015, compared to operating income of $19.4 million for the same period in 2014 and a net loss of approximately $24.3 million or $0.50 per share compared to $13.5 million or $0.28 per share, for the same period in 2014.