Clear Channel Radio CEO John Hogan said ?Clear Channel is participating in Small Business Saturday because local merchants are the lifeblood of the communities in which we live and work, and are integral to the health of our economy. Our radio stations are deeply rooted in hundreds of distinct communities across the country. We are harnessing the power of our national voice, our relationships between on-air talent and loyal listeners and local community leaders, as well as our unique programming initiatives, to drive consumers to shop at their local small businesses this November 26th.?
Clear Channel?s Small Business Saturday activities, which will launched yesterday and run through November 26th. Activities include:
? Public Interest Campaign ? Clear Channel?s 850 radio stations launched an on-air public interest campaign that includes a series of messages from select public officials as well as recent survey data affirming the important impact small businesses have on the economy.
? On-Air Advocacy by Station Personalities ? Personalities will serve as advocates and drive listeners to action by championing SBS on-air and online, encouraging listeners to pledge to shop small on Facebook and buy local.
? Local Small Business Stories ? Local stations will develop and air compelling, market-specific radio spots that showcase local business success stories which show first-hand how these businesses fuel the economy and support our communities. The spots will include highly customized local stories that celebrate individual community merchants.
? Social Media and Digital Integration ? Clear Channel?s digital sites, including iHeartRadio as well as individual radio station websites and Facebook pages, will feature dynamic Small Business Saturday digital content, including banners, pre-roll video, homepage takeovers and a digital countdown to SBS. Local stations will also deploy Twitter and Facebook to drive attendance to events in their communities.
? Local Advisory Board Activities ? Stations will activate their Local Advisory Boards, which are comprised of diverse civic leaders, elected officials and activists, to encourage members to spread the word about SBS and engage local government to do more to support small businesses.
? Community Events ? Clear Channel will support local Small Business Saturday events in a number of local markets through on-air mentions, promotions and station remotes hosted by Small Business Saturday?s coalition partner Women Impacting Public Policy (WIPP). Stations will also tweet updates from the activities.
?Our goal is to stimulate small business sales on the biggest shopping weekend of the year by reminding listeners of the impact on their communities,? added Hogan. ?The campaign is also intended to give a bigger voice to small business owners.?
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