5-21-2012
(SOCIAL) When it comes to Facebook, Twitter, and other social media platforms, it pays to have specific guidelines or "Do's" that focus your efforts for consistently excellent results. Here are seven very good guidelines:
1. Talk less, listen more. Focus on the people who engage your brand and make it your top mission in social media to listen more than you talk. Find out what listeners expect and want from you by listening to them.
2. Step up to what your listeners are passionate about. Those who most want influence are also the most likely to contribute to your success. They are the most likely to show up in your social media "stream" and most likely to be cheerleaders for your brand when you do things right. Don't be afraid to embrace their passion.
3. Think sharing. Forget (if you can) 20th century thinking. Focus on great content where you give away "the baby." In other words, don't hold back. Give first. Be open. The payoff you are after is larger than a little advertising.
4. Remember that social media is not advertising. It is an error to judge social media the same way you would advertising. Social media takes consistency and patience.
5. Add value to the conversations about your product, brand, even listener benefits. Show the value of consistent content focused on what listeners expect of you and where they benefit immediately from what you are sharing.
6. In social media, listeners want and respect validation and appreciate?appreciation. Give it to them.
7. When someone comments on your content or even shares your content, acknowledge them and follow up both in public and in email, if possible. But also go to their Facebook page if you can and engage in their content to let them know you are tuned in to them.
If you've been in the radio business for a while, you already know that you find out what listeners want and give it to them. You know that certain things are critical to your target audience. If you don't know what these things are, seek advice from someone higher up in management and make sure your efforts reflect these important expectations your listeners want and desire.
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