5-20-2012
KDMX in Dallas is now 102.9 Now. Clear Channel renames the station saying it reflects the station?s ongoing evolution to embrace the targeted audience and play more current music programming. Operations Manager Pat Davis says ?102.9 Now is more reflective of the station?s current musical position which focuses heavily on artists such as Gotye, Rihanna, Katy Perry and The Wanted. The station has evolved from the ?90?s to now? to even more current music programming to capture this very hot cycle for contemporary music. KDMX has always had a great tie to sister station, KHKS, and this new name brings them even closer.?
102.9 Now will play a variety of listeners? favorite songs from today?s artists, including Kelly Clarkson, Maroon 5, Justin Timberlake, Adele, Foster the People, Flo Rida, One Republic, Gotye, Nikki Minaj and Fun. 102.9 Now will also feature Chris Jagger as the new morning show co-host for Jagger and Tara in the Morning. Jagger is a radio veteran with a variety of on-air hosting experience including previous roles as morning show host for 102.1 The Edge is Dallas and Q102 in Philadelphia.
(5/21/2012 8:41:55 AM)
The audiences are out here, including the specialty cliques and fans of the fractured genres. When a station is compelled to change formats, it is an admission of, as Strother Martin's character, The Captain, in Cool Hand Luke opines: "A failure to communicate".
Either that or, as they say back in the offices: "The audience is stupid." Yeah. That's it.
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