It's called "Salsa 98.1" on Entravision's WNUE-FM in Orlando. Entravision Radio President Jeff Liberman made the announcement: ?As a leader in Spanish-language radio, we constantly seek to serve our listeners by enhancing our stations with popular formats and fresh talent to attract new listeners in our markets, further allowing advertisers to successfully reach their target audiences. We understood the need for an all-tropical format in the market and, with Orlando being one of the fastest-growing Hispanic markets in the U.S., we are committed to providing our listeners with this highly in-demand tropical music on Salsa 98.1 FM.?
The station flipped at noon today and on an improved signal that will reach approximately 1.7 million residents of Central Florida, an increase of approximately 300,000 potential new listeners and more than one million of whom will receive an even stronger signal than before.
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